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Google Analytics can be a confusing frontier. You know you should be using it, but you have no idea how. There is no shame in asking for help!

But, did you know you can give access to your Google Analytics without giving access to your entire Google World? You can. Here’s how.

Head over to Google Analytics and click on Admin. You’ll see three columns- Account, Property and View.

When you added your website to GA, you had to set up an Account and then a property. Think of the account as the cookie jar and the property as the cookie. You can give access to only a cookie or the entire cookie jar. (Nope, not craving a chocolate chip cookie at all.)

How you organize your Property and Account is entirely up to you. Personally, I have an Account for each client and then their websites under that.

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Decide whether you want to give access to only a Property or an Account and click on User Management in the appropriate column. I suggest Account level access.

Account Level Access – a user can add other users, add additional websites, links Adwords an Adsense.
Property Level Access – a user can access the tracking code for your website, adjust retargeting data and adjust settings on the specific website only.
View Level Access – a user can only add and view goals.

Now you see a list of users and a box to Add permissions.

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Insert your user’s gmail (or gmail managed, like Google Apps for email) email address. Go ahead and tick the box to notify user by email.

Now you need to select the level of permission. Your choices are:

  • Manage Users: This user can add/delete other users, including assigning their permissions
  • Edit: This user can add/edit/delete accounts, properties, views, filters, goals, etc and see report data
  • Collaborate: This user can create and share personal assets, collaborate on shared assets such as editing a dashboard or annotation. This includes Read & Analyze.
  • Read &  Analyze: This user can report and configure data, and manipulate data within reports, create and share personal assets, see shared assets, but can not collaborate.

My suggestion: tick them all except maybe Manage Users.

Click Add and you are DONE. That was easy, right?

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For the most part, I love my Google Products. Gmail is one of my favorite email providers. Did you know you can use Gmail to handle your domain email? You can have it land right in your Gmail inbox and reply using your domain email as well. All of instanticity.com email goes through my gmail box. Gmail allows you to have up to 5 POP email accounts. Setting up your domain email as a POP box is easy, just follow the steps below:

Go to your Settings and click on Accounts and Import and then look for Add a POP3 mail account you own.

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The pop up window will take you through a series of steps. The default settings will usually be just fine. First you’ll type in the email address you want to add you@yourdomain.com. In the next window, the user name will probably be just the you part, add the @yourdomain.com to that, most servers will require the full email address. You’ll also need to add your password. The rest of the settings here should work just fine. You can opt to label the incoming mail if you want so it stands out in your inbox.

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Now, your account has been added so that your emails will go to your Gmail inbox. The next few steps will allow you to send mail from your Gmail so it appears to come from your domain email. You won’t need to do anything except hit Next Step here and on the next screen. I do keep mine checked for Treat as Alias, you can read up on that and choose the setting that best suits you.

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For SMTP server, listen to Google and just use Gmail. Click Next Step and then tell Google to send you the Verification. At this point, you’ll need to log in to your domain email account and get the code.

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Pop the code in, click Verify and you are almost done.

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One last step, back on the Settings -> Accounts and Imports page, look in the third section that says Send mail as: and click the radio option to “Reply from the same address the message was sent to

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Remember, you can add up to 5 email addresses here. I have a live.com and a few domain emails going into my Gmail box. If you ever want to remove them, just go back to the settings page and click on delete.

Did you know Google has over a billion users and 540 million are active on a monthly basis? Not as many as Facebook, but still a significant number. Don’t ignore this client base! Aside from the client base, the best way to impact your search ranking is to play on the Google platforms.

Why use G+:

  • Google+ has over a billion users
  • Google+ have over 540 million monthly active users
  • 50% of G+ users are daily visitors
  • G+ is grown exponentially
  • All Gmail users have a G+ account
  • Gmail have 450 million users

Google+ Can:

  • Get your business on Google
  • G+ Page allows customers to find you on Google Maps, G+ and Google search
  • G+ Page gives your customers up to date information on your business

Share on Google:

  • You can post to your Google+ Profile
  • You can post in Google+ Communities
  • You can send email to your specific G+ circles

Google helps SEO:

  • There are over 3.6 billion daily internet searches
  • Google gets up to 70% of all of that search engine traffic
  • Search engines still drive the most traffic to your website

Love it or hate, you have to place the Google game. Get your Google+ page in place, get your authorship set up and start posting. If you’re not playing the game yet, contact me and let’s get you started!

male-hummingbird-601319-mBy now, I’m sure you’ve heard about Google’s Hummingbird algorithm. If not, well, the Goog has rolled out another update titled Hummingbird to accompany Penguin and Panda. It’s suspected that Hummingbird has been active for quite some time before the announcement.

As you know, with every new rollout, things change. So, what does Hummingbird bring? Hummingbird focus more on conversational search. In the words of Google’s Amit Singhal, “People communicate with each other by conversation, not by typing keywords — and we’ve been hard at work to make Google understand and answer your questions more like people do.”

Google wants to focus more on the reader and less on the page itself, the code behind the page and all that.

Are keywords dead? Maybe. Keyword stuffing has been dead for a long time, and if you’ve been doing that, you’re being penalized. I do think keywords, when used correctly, still serve a purpose, if for no other reason than to make sure your article stays on topic. I’ve always thought of keywords as little topics for my articles. Keep using them, but make sure they are relevant and used within your blog post.

Take a look at this article from Content Marketing Institute- Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

My entire attitude toward SEO has always been to do a little of this and a little of that. Things change. You have to adapt with it. Google is not the only search engine out there. Don’t cater to the Goog, write for your readers and you should be fine. Your website is for your site visitors, not for the search engine. While you want to make your site search engine friendly and continue playing the google game, in the end your readers are what matter most.

In case you missed it, Google has removed the free version of Google Apps for small businesses. I am a big lover of Google Apps so I’m a bit sad about this, but I’m glad I got it implemented for a few of my sites when I did.

Without this little tip I found, you are left with Google Apps for Business at $50/user per year. While that includes 24/7 phone support, 25GB inbox and a 99.9% uptime guarantee, that’s a little high for my kind of small business.

Hongkiat.com has discovered a way to enable Google Apps for one user. Not ideal, but a nice compromise over $50/year! I’ve not tested this process, but it might be a nice workaround for a very small business.

Follow the steps here and let me know if it works for you!